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Ueda Masaru, the founder of ‘Go Jazz’ the accessory brand in 90’s, had a great career as an accessory designer in "TAKAHIROMIYASHITATheSoloist.", "Nonnative" and more. “END.” was established in 2008, based on his moods and experiences. END re-writes 19th century’s Georgia and Victoria styles into Ueda Masaru’s style with more contemporary moods into products. Every single product is hand-made personally by Ueda Masaru.
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